Chewing Off a Piece of Success: Wrigley’s Gum Starts to Taste Even Sweeter

The prospect of going up against six of the largest gum companies in the country was a daunting one for Wrigley Jr. Yet, he still refused to join the trust. He continued to plow ahead with his own vision and put everything he had into his own company. He came close to declaring bankruptcy and shutting operations down several times, but he always managed to bounce back.